Glitz, Glam and Popcorn, Too: Real Estate’s First Film Premiere
Marin’s Top Brokerage Raises the Bar for Creative Marketing
Not many people can say they have been to a film premiere for real estate, until now. Decker Bullock Sotheby’s International Realty, Marin County’s top real estate brokerage changed the game and rolled out the red carpet. The innovative brokerage, known for its extensive use of video marketing, has raised its own bar with its latest creative marketing project; 14 short films crafted together with Evoker, a Chicago-based multimedia branding agency. The films premiered Monday, October 3rd, 2016 to a packed house at the iconic Lark Theater complete with red carpet arrivals and champagne reception on the brink of the Mill Valley Film Festival season.
The agent-focused films were made over the course of six weeks and aimed to create a visual connection between a selection of the brokerage’s talent and their future clients. The result is an ensemble cast of dynamic individuals and their stories – from traveling the world, to charity work, to sailing on the San Francisco Bay. Film posters displayed outside the theater conveyed the brokerage’s message best: “We live in a place unlike anywhere else, where every home has a story. So do we.”
Why tell an agent’s story? Trust. In the age of digital real estate, it’s not far-fetched for some to assume that one day human interaction could be completely cut out of the equation. That’s not the vision at Decker Bullock Sotheby’s International Realty. Human interaction is instead at the forefront of thought at the brokerage.
“Our clients expect service. They want trust and they value discretion. We are leaders in technology integration, but that’s not enough. We’re in the service business. These films are another tool offered to our forward-thinking agents and discerning clients. They’re also works of art which deserved a grand stage. Our film premiere Monday is the first of its kind in real estate and we’re immensely proud of that,” says Kevin Daniel Dwyer, Creative Director of the brokerage.
Evoker and Decker Bullock Sotheby’s International Realty’s collaboration is the latest in an exclusive relationship between Sotheby’s International Realty Affiliates and Evoker. “With everything we do, we aim to create cinema-quality short films that capture authentic human connections,” states Kameron Jackson, Founder and CEO of Evoker. “We are humbled to partner with Decker Bullock Sotheby’s International Realty on this innovative marketing campaign that helps their agents connect and build trust with clients.”